Shakespeare Essay Example | Topics and Well Written Essays - 250 words

Shakespeare - Essay Example The desire of Helena becomes true, irrespective of her low social position. The success of Helena in turning the king of France has caused for a turning point that helped her a great deal in attaining her dreams. Bertram’s attempt to seduce Diana was well abolished by Helena and trickily she makes union with him in the bed scene and conceives his child. Moreover, she had asked Diana to get the family ring of Bertram. Helena in the play achieves both conditions of Bertram to become his wife in a tricky way. At the end, when Bertram sees his wife’s great attempts to win over, makes him attached towards Helena and thus the play ends well as with the title. The play is not much attached to the unities like the unity of place and the unity of time as Aristotle propounded. But it has made some achievements with the unity of action. It can be seen that the Aristotelian logic of the action, as rebuilt by Frye is well established in the play. According to Aristotle it should hav e â€Å"proper beginning, middle, and end† (Kitano). In ‘All Well that Ends Well’ Frye finds the â€Å"material cause â€Å"of the comedy in the young man’s sexual desire and the â€Å"final cause† in â€Å"the audience, which is expected by its applause to take part in the comic resolution† (Haley 19). All Well that Ends Well has gone through these levels as according to the Aristotle’s theory.

Marketing a New Philosophy of Management Research Paper

Marketing a New Philosophy of Management - Research Paper Example The end of this study will find several considerable results. Its possible outcome involves significant improvement in the knowledge and understanding of most modern concepts of marketing. The study will give a new direction to future training and research work within the field of marketing. Over the years the marketing concept has certainly grown in popularity and status, finding application as a generic business philosophy in a wide range of contexts. However, the concept itself has remained essentially unchanged. A new concept of marketing encourages firms to have a posh name in order to succeed in today’s competition. Despite the often devout adherence to the concept as a normative pillar, in recent years writers such as Houston and Gassenheimer have challenged the marketing concept, arguing that much marketing activity is in fact about the forestalling of competition and the supremacy of markets, not consumer autonomy. (Wensley, 2005) Others have raised doubts about its role in improving the competitiveness of organizations. On the basis of empirical evidence, they have suggested that the implementation of the marketing concept has actually undefined competitiveness. These authors were among the first to question, perhaps unfairly, the value of the marketing concept. (Hooley and Lynch, 2003) But, the key point to which they helped to draw our attention was that the implementation of the marketing concept was becoming the Achilles heel of the discipline. In the absence of clear guidelines about how to put it into practice and make it effective, that which was left was little more than vacuous rhetoric. ( Samli, Palda, and Barker, 2008). This paper argues for the continued development and reappraisal of the marketing concept of something having a posh name. The main point is that the marketing concept, as it is often written about, assumes many of the characteristics of an ideology or an article of faith.